I have been a fan of Brixton and their classic, work-wear style of headwear and clothing for quite some time now and have followed their progression for a good couple of years.
They are not a massive brand with loads of product, but instead focus on fewer quality products, which I think is already one reason why they do so well and maintain their fanbase.
The second reason is the pure brilliant designs and branding they release. They have a unique and honest way of branding their products and design and this can be seen in the two examples below with the “Brixton & Fender” and the “Spitfire & Brixton” collaboration.
But my main point of this post is to show what a great job their design and marketing team do when they do release something new. Instead of just advertising the new product with an image, name and description, they put a short video clip together that really pulls you in and makes you want to have that item and be a part of that lifestyle. People are not only buying clothes or product cause they like the look of it (though it is a large percentage of it), but it is because they are buying into the lifestyle of the brand. Both these short videos below portray a lifestyle that most 9 to 5’ers dream of having, out on the road, skating, playing music , or whatever your passion is. The point is, these videos pull on your “heart-strings” which in turn get you closer to purchasing that product.
So next time you plan to launch a new product, or service, website or design, think about tying it in with a small video clip that portrays a desired lifestyle and one that will pull on those “heart-strings”.
Check out their website at www.brixton.com.
Had the opportunity to revamp the look, feel and corporate identity for Koffin Kitten Hair Accessories from logo design to the packaging, marketing material and the website.
A fun project that I thoroughly enjoyed and it was a challenge to keep the “psychobilly” feel of the brand alongside a girly and more rockabilly feel that would appeal to all the ladies with style out there!
The website (www.koffinkitten.co.za) and relaunch was only a couple of weeks ago and already the response has been great. A retail store catalog is the next project which will be out soon. Keep posted to the website/blog for the latest Breath Of Fresh Air news!