I have been a fan of Brixton and their classic, work-wear style of headwear and clothing for quite some time now and have followed their progression for a good couple of years.
They are not a massive brand with loads of product, but instead focus on fewer quality products, which I think is already one reason why they do so well and maintain their fanbase.
The second reason is the pure brilliant designs and branding they release. They have a unique and honest way of branding their products and design and this can be seen in the two examples below with the “Brixton & Fender” and the “Spitfire & Brixton” collaboration.
But my main point of this post is to show what a great job their design and marketing team do when they do release something new. Instead of just advertising the new product with an image, name and description, they put a short video clip together that really pulls you in and makes you want to have that item and be a part of that lifestyle. People are not only buying clothes or product cause they like the look of it (though it is a large percentage of it), but it is because they are buying into the lifestyle of the brand. Both these short videos below portray a lifestyle that most 9 to 5’ers dream of having, out on the road, skating, playing music , or whatever your passion is. The point is, these videos pull on your “heart-strings” which in turn get you closer to purchasing that product.
So next time you plan to launch a new product, or service, website or design, think about tying it in with a small video clip that portrays a desired lifestyle and one that will pull on those “heart-strings”.
Check out their website at www.brixton.com.