PRINT VS DIGITAL
I am definitely a huge magazine nerd and any chance I can get, I will spend my hard earned money on hot rod, pinstriping, music and skateboarding magazines. Magazines are, without a doubt, becoming more expensive. But the main problem is that actual, physically printed magazines are slowly going the the way of the dinosaurs and becoming extinct.
Now since moving to Toronto, I’ve known of a magazine called “King Shit“…yes, you read right “King Shit“, and it is a locally produced skateboard magazine based just a couple of blocks down from where I live. I finally found a copy of the mag at a great skate shop called Sanction.
The reason I’m mentioning this magazine is because I think all magazines should be run like this…the magazine is FREE. Everyone likes free stuff and everyone likes to give away stuff. So the stores are looking good by giving away these mags and more people are picking up the mag and reading it, which in turn gives the advertisers a broader marketing base.
I’m not going to argue with anyone that picking up your iPad or laptop and downloading the magazine for free, or next to nothing is a bad idea. But for me there’s nothing better than having that magazine in my hands and being able to store it on the book shelf to read over and over again. “King Shit” is such a mag…the quality of the paper and print is amazing (better than some other skate mags I’ve read), the photography and design is brilliant and a great source of design inspiration and the articles are well written. I’ve read a lot of people complaining about the quality of the interviews and writing but you know what…when you have people offering you a free skate mag with great photos, ads and info, I really don’t think you should be complaining.