I have been a fan of Brixton and their classic, work-wear style of headwear and clothing for quite some time now and have followed their progression for a good couple of years.

They are not a massive brand with loads of product, but instead focus on fewer quality products, which I think is already one reason why they do so well and maintain their fanbase.

The second reason is the pure brilliant designs and branding they release. They have a unique and honest way of branding their products and design and this can be seen in the two examples below with the “Brixton & Fender” and the “Spitfire & Brixton” collaboration.

But my main point of this post is to show what a great job their design and marketing team do when they do release something new. Instead of just advertising the new product with an image, name and description, they put a short video clip together that really pulls you in and makes you want to have that item and be a part of that lifestyle. People are not only buying clothes or product cause they like the look of it (though it is a large percentage of it), but it is because they are buying into the lifestyle of the brand. Both these short videos below portray a lifestyle that most 9 to 5’ers dream of having, out on the road, skating, playing music , or whatever your passion is. The point is, these videos pull on your “heart-strings” which in turn get you closer to purchasing that product.

So next time you plan to launch a new product, or service, website or design, think about tying it in with a small video clip that portrays a desired lifestyle and one that will pull on those “heart-strings”.

Check out their website at

About bofadesign

I'm Andrew Wright, graphic designer, illustrator and kustom-hot-rod-lowbrow art fanatic. Living in Toronto and armed with a pen, pencil, paintbrush and wacom pen, I create great looking and most importantly, functional designs and illustrations that help my clients promote their business, product and events. With a degree in Graphic Design and over 10 years experience in South Africa, UK, USA and Canada my skills range from digital to traditional illustration, print design (branding, catalogs, posters, marketing) and apparel. I'm a fan of the lowbrow hot rod (K)ultra, horror industry and anything that makes your heart beat twice the speed. I'd love to hear from you and discuss turning your next project into your next success.

Posted on November 10, 2011, in Marketing and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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